ART HOUSE
ROLE: Graphic Designer, Motion Designer
What: Art House is a comfortably luxurious movie theatre showcasing independent and small-budget films.
Responsibilities: Conceptualized and created a brand identity and direction. Deliverables included pictorial mark, word mark, logo animation, and mock-ups.
Goals: Art House wants to honour the craft and artistry of each film they display with a unique viewing experience. They achieve this by creating an elegant but very friendly atmosphere to entice a wide range of visitors.
Design Process: The aim was to create a welcoming and luxurious feeling while producing a timeless identity. The elegance of Art House is revealed in the pictorial and word mark, paired cohesively with the friendliness of the vivid, artsy colours.
