RISING
What: Rising is a video network showcasing everything basketball.
Role: Motion Designer, Graphic Designer
Responsibilities: Conceptualized and created a brand identity and direction. Deliverables included logo design, introduction animation, and mock-ups.
Goals: Rising looks to inspire and enlighten young people’s interest in basketball. The brand wants to share everything from the sport’s greatest moments to its toughest tribulations. Video production will be high quality and the element of storytelling is crucial.
Design Process: Flair, dazzle, pizzazz. Bright stadium lights and the shot clock winding down. The crowd cheers, begging for more of that fierce competition. This is what Rising embodies. The introduction animation takes the viewer to another place and time to prepare them for what they are about to witness.
