CASTAWAYS
Role: Graphic Designer
What: Castaways is a high quality luggage brand.
Responsibilities: Conceptualized and created a brand identity and direction. Deliverables included pictorial mark, word mark, brand colours, brand elements, type system, business card, ad design, and mock-ups.
Goals: Castaways specializes in versatility and focuses on creating an efficient travelling experience. Its products target middle to upper class frequent travellers. The world is an adventure, and Castaways will keep you afloat.
Design Process: The idea was to show Castaways as reliable and safe, but still adventurous. It aims for playfulness in the life buoy with a handle, paired with luxury in the word mark. Castaways’ colours suggest that a beautiful getaway is about to become a reality.
